Thanks for the feedback. Months ago we started this project, Middlecoin was more or less the only game in town. As a result, we designed our fee structure to match theirs.

During those months of work the competitive landscape has changed -- so it makes sense to re-evaluate the fee structure. We're going to reduce the base fee to 2% and absorb the trading and tx fees so we've updated our site to reflect that. Also, the fee is 0% while we're in beta!