From here and we can take the main conclusion if the quality of the exchange site has been making binance is very qualifying to be placed in the first place of the best exchange site.
Honestly, I can't understand what you meant about "they are not with the listing fees'. it looks very strange to see your opinion.
the cost to be registered in binance is quite high. even to migrate to the blockchain binance also requires substantial funds. nothing is free to exchange with quality as good as binance. no one doubts it at the moment.