After looking into the project, which I find interesting, I'm not very convinced it has chances to succeed - it is very hard to get active community and message liquidity on a new social media, that isn't grabbed by the youth. Based on many cases I've seen over the years, the rewarding of content creators can quickly turn sideways and gets tons of spam that clutters the feed.
What do you think? Let's discuss the potential of the actual product (not IEO-based).