Yes. That's the challenge.

With good promotion and features, surely they can attract users on their site. It's a matter of hard work and effort. Just because there are reputable around doesn't mean they don't stand a chance. Gamblers also want a different taste and if somehow that new site able to think of the best features that should be implemented, chances are there that they will catch the attention of the gamblers.

I admire those casinos that joined the wave even there are now big and reputable casinos.