Will we see more of these scenarios in the next coming years?
We definitely will, its not just NEM who's doing it, but even other companies are already using blockchain technology in their businesses. Its just a matter of introducing the tech side to them.
NEM is a good blockchain technology and works with many companies already so the wine company choses this technology over the other, ETH also need to explore the business world and keep introducing their platform if they really want to grown on this aspect.
With a help of blockchain, this can really help to eliminate fraud and irregularity on the company since everything can be seen on blockchain and no one can tampered it. This is a good move to a company who are suffering from this kind of problem, from the production up to the market introduction NEM is a big help.