I've been working on a new project for months now. I've finally reached the stage where I am days away from launching an informational website about the project and the token that powers it. I've been trading altcoins since 2018 and have owned BTC since 2015, but I've never really gotten involved with a coin during the ICO phase. I understand the concept, and how it works. But the implementation has stopped me in my tracks...

It seems like there are so many ways to approach it, and the surface web only provides general knowledge, "Use bounties, but don't over use bounties!" "generate excitement on forums!" all of which amounts to useless drivel. I'm an idea guy, I'm passionate about the technical side, solving puzzles, fleshing out ideas and bringing them to life. I don't know about, or have any interest in learning about, marketing. So what should I do here? Once I have the info site up where do I go from there? Should I fork up the absurdly priced "ICO agency" fees (some of which start around $50k) and let them handle this? Do I just shill the fuck out of it on here and reddit? What is the industry standard?

This is weighing heavily on me atm, because I know I have a great product. Without spoiling too much, I've solved a massive monetization issue in a multi trillion dollar industry by tying in a "tokenized" payment system. The industry standard monetization in this space is to put the burden on the consumer by flooding the page/content with ads. Or the predatory method of taking huge fees from sales/donations in the range of 20%-50% from "vendors". Again, without spoiling TOO much, I believe I have solved these problems by utilizing the blockchain. Although, I suppose that would be for the community as a whole to decide. So help me get to the next step by pointing me in the right direction for my ICO! Thanks for reading

-Tatsu