Cardano is one of the most promising coin out there which there is no marketing for ADA coin, it is one of the topmost coins which constantly increasing it's the price whenever there is a demand for this coin. ADA is in many people, which they need to hold this coin because, in 2017, the price of ADA coin reached more than 1$.
at that time all altcoins were at the top. but now you can see some altcoins that are even having difficulty increasing their demand. It is truly unfortunate that the big Cardano project which is currently in one of the gaps with other altcoins. they are waiting for the pump moment on bitcoin. but I am not sure it will grow the value of ADA to achieve ATH.