Also, I'm reviewing this info graphic and it has USD values on it. They are - of course - already out of date. DAM is currently worth $.17 according to Uniswap (https://uniswap.info/pair/0x447f8d287120b66f39856ae5ceb01512a7a47444) and FLUX is currently worth $16.69 according to Uniswap (https://uniswap.info/pair/0x27fa67302c513f5512bbfa5065800c2d7b3871f4). Thus, the USD values you've listed on your image are already down by ~20-30%. It's best practice to have updated and reliable marketing collateral, as to not create false expectations within the market, so you should address this disrepancy.
Interestingly, it seems like someone is wash trading DAM -> ETH - > FLUX via the smart contract.
This transaction is showing up as DAM - ETH https://i.imgur.com/rXNquSL.png on the DAM pair and as FLUX - ETH https://i.imgur.com/mlLL2fN.png on the FLUX pair, yet it appears to be DAM -> FLUX swap. Interesting to see the artificial volume this sort of mechanism creates.