Yes, there are far more important things to do, such as naming a CEO, coming up with logos, deciding whether your bevy of programmers should use web 2.0 or web 3.0 technology (I suggest 3.0), setting up a forum, ordering up business cards, designing some "under construction" graphics, "hiring" a VP of Marketing (working for equity only, of course), writing up a mission statement, ordering a copy of "PHP Illuminated", etc etc