I think all projects really need time to succeed. even binance also takes time until they truly become rivals of ethereum. not only that, even bitcoin takes time to have a high price. Well, however, it not only takes time, but also requires the development of a team.
that's what became difficult. not all projects can last for a long time. not only 1 or 2 years of development. as proof, it may take more than 5 years for them to be in the crypto market.