Honestly the idea is not new and we have seen several project like this and even have a very successful crowdfunding but the problem is that, they do not fare well in exchange and most of the investor is at the losing end.

What makes it worst is that this project is into turbo sale which is susceptible to dump from those investors buying in turbo sales.  I will say stay away from a project like this.  The developer is just for money grab as their kind of selling method states it clearly.