Agreed, but you also want to attract new investors and I'd argue those who have an interest in mining would be the same who have interest in AM.

Edit:

I would think it's in as much if not more strategic interest for Bitfountain to see the price of it's shares rise as it is to see profits from any of it's business.

My understanding is AM accounts for 163,962 virtual whole shares of Bitfountain's 236,038 total shares. I assume the remainder of Bitfountain shares could be sold off in a conversion to AM shares at some point in the future when the conditions are favorable. If AM shares are valued considerably higher it presents a tremendous return for the holder of Bitfoundtain's shares in selling off shares in the conversion.

The news release of the ASIC presents itself as an opportune time to promote the stock through providing a benefit to AM shareholders.