Binance really want to make cryptocurrencies to be easily accessible in every way possible and not only that, with this move it tends to challenge most platforms as well as traditional systems which is really good as well.
No doubt about that, they are really growing tremendously, US, Asia, Africa and EU are their target. But they also need to follow regulations in EU as we all know that they are still in the grey area as far as being a crypto friendly continent.
Also, Binance has proved yet again to be the best exchange which keeps looking for more ways to explore every opportunity they can lay their hands on. To be frank, this is the type of innovative solutions most platforms should be looking into so that together, mass adoption of blockchain and therefore cryptocurrencies will be achieved.
They have raise the bar so high that it is really hard to compete with them. The rest of the exchanges are really lagging behind. But we will see how EU will react it to.