Hi, have you seen the recent hype around Dogecoin? It was caused probably by ongoing challenges on TikTok. When you think about it, it is really a great way how to make cryptocurrencies viral among young people.
You can read more about this trend here:
https://fortune.com/2020/07/09/tiktok-dogecoin-challenge/I think because TikTok users are getting more and more interesting and interesting content like youtube with a short duration.
Recently they also launched TikTok ads, maybe it could be for the promotion of cryptocurrency and create challenges like that.