Hi, have you seen the recent hype around Dogecoin? It was caused probably by ongoing challenges on TikTok. When you think about it, it is really a great way how to make cryptocurrencies viral among young people.
You can read more about this trend here:
https://fortune.com/2020/07/09/tiktok-dogecoin-challenge/How does it happen?
Maybe some people announce fake news regarding on the project or the doge we are all know that this coin leave by the developer..
Well for now social media is the most powerful weapon to promote anything that they wanted even of it is legit or just a fake news.