Hi, have you seen the recent hype around Dogecoin? It was caused probably by ongoing challenges on TikTok. When you think about it, it is really a great way how to make cryptocurrencies viral among young people.
You can read more about this trend here:
https://fortune.com/2020/07/09/tiktok-dogecoin-challenge/I would just suggest to newbies to not get impressed with such lame marketing strategies and do not get trapped chasing these little pumps as a result of these gimmicks. When i was new i used to follow such things and always got loss or atleast got trapped for quite a while so always look for solid investment opportunities and the projects with real business and success.