I would guess that the people already versed with cryptos will claim their coins the first day. Then their friends and maybe families the next week. Then if the news remain positive, more and more people will claim theirs. If it will happen that way, then there is not going to be mass dumping on the exchanges. People will surely trade some of their AURs to BTC, which apparently has been a goal of the dev as well - to boost the crypto movement and allow Icelanders to trace outside Iceland.