Different strategies exist here, but what I personally pay attention to - the value solution is coming with. And my fav for now is Centric with their CNS and CNR tokens. Centric is a web 3.0-based payment network composed of two digital tokens that promote stability, incentivize structure for early adopters, and safely store value. The exchange between the two tokens is governed by a decentralized smart contract and a self-regulating protocol. CNS token will be listed on Bittrex on 28 of July and demand is already high, so have a look at their website joincentric.com to check more