And when you put the facts down, like 300k iceland citizens vs 450mn market cap, it's like
1.5m USD per icelander 
Yeah, that will end up well...
Except your math is wrong. It'd be right... if 300 people lived in Iceland. But you're off by 3 orders of magnitude. It would be like 1.5k, which is not a bad number to stimulate mass adoption.
edit: ps. I own no AUR and don't care about it.
Yep, you are right. 1.5k not 1.5mn...