Fake project is really frustrating if you're one of the victim especially for investors and bounty hunters.
I had read an interesting way to make sure the project is real. You can identify the project is fake by it's address of the company who is running IEO/ICO. Fake project would be indentify with this way because they put fake location. You can check it with google maps to verify if it's real.
So how do you indentify if the project is fake?
This is indeed a good way to verify the guenuity of a project, however I've seen many scam projects that did have a real office, teams do show up at blockchain conferences and also show videos recorded from the office but still exited scam and that's why i believe we can only try so far to verify the guenuity of a project, after that we just have to take a few leaps of faiths.