They are small workers, they can hardly find the money for their food so how come they can start their own brand? Let's say even if they start their own brand, they can't easily make that business big compare to the company where they are working. It will be hard for them to export their products so they can only sell their products locally. But my concern is, would there be enough customers that will use bitcoin as payment.
Today, even though it has its own brands, marketing will also be difficult. The economy has worsened and many work rights have been dismissed sooner. So consumers will be reduced and their branded goods will not be sold easily. The capital needed is also quite a lot. Lack of skills makes small workers lose the opportunity to look for income in other occupations. What they hope for is assistance from the government as well as solutions for their survival.