It's a problem for new comers in crypto investment. Around mid 2017, a report on mass people showed that "Bitcoin is a thing where we can invest and earn money." I'm talking about my country situation. I'm sure most of the people from other country had the same attitude and still the newbies have. We are promoting crypto as investment rather than its ease of usage. If we discuss how convenient crypto is rather than discussing it as store of value, it may possible that the adoption would increase.
People generally view cryptocurrencies as stocks that go up in value. This is precisely why it is now attractive to the bulk of people. Traders also take advantage of the high price volatility of cryptocurrencies for their earnings. As a means of payment, cryptocurrency is still very poorly used. So far, this is really a problem for cryptocurrency, since its liquidity is growing very slowly. There seems to be nothing we can do about it. After all, the use of decentralized cryptocurrency by business structures as a means of payment is hampered by its high price volatility.