They are not the first to have done that but it'sd guaranteed to give them an edge in the market if they have a hack-proof system they have done this kind of offer, they know the competition is very stiff there are new platform coming up and releasing it with a hackproof platform will give them a good edge.
an innovation to continue to exist in the market. when an update is made it must be supported by a strong market. I think that is what the developer is trying to do.