The platform is using "escrow" in which it minimizes the risk of losing your fiat while doing an exchange. The website also have numerous P2P account where is reflects "Verified" and "Professional Trader". Not only that, it also shows how many "likes" the buyer/seller he/she got from trading with other people.

As far as I know, you can have a conversation to the seller upon accepting your offer. That is how the trade goes like when I used P2P marketplace of Binance even though it requires to me to have KYC. LOL