Simple answer: not to focus only on the coin developement.
The coin should be backed by a strong vision, who must lead to provide the product in a reasonnable expected time. A strong team should also be aware that Whales and traders are not to be fully trusted from the vision of long term improvement, this is why the value of the token should be determined by its usefulness and not by the number of holders. Same thing applies to exchanges who won't really care if the project reach its goals or not, it's the main responsability of the team behind the project .