Damn! PMC should have those Aurora prices.
Tell some stories about airdrops and your coin becomes the best thing since sliced bread.

10M is premined so a 5k volume to pump the price isn't that hard, it will drop like a stone into the abyss.
I can drop a paper wallet from my third floor window, does that count?

Honestly though, it's way overhyped even without the threat of getting dumped by the dev.
I'm bullish on BOTH PMC and Aurora. If the developer keeps his word, it could be the positive news we need in front of the world to distract from the Mt Gox situation.
I don't really see the cause-and-effect connection between the dev giving away the coins and the cryptocommunity growing stronger.
Imagine somebody gave you some weird, difficult to use and not very useful to you technological device - for example, a ham radio. Would you try to understand how it works and become a hobbyist radioamateur, or just pawn it for $500 at the local thrift store or something?
And even that is assuming that the dev doesn't make a few thousand sock puppets and claim the coins himself, left pocket to right pocket. A very optimistic assumption.