Right, to include everyone in this:
I would like some extra input from all of you, so I can forward it to my guys.
They are simple questions, but with big implications.
There is no "right or wrong" in these questions!
What is, in a few sentences, the "vision" behind Nxt?I'm not looking for the
right vison, but for what
youthink is the vision. We don't need to agree, but we dó need it out in the open for now.
What is the purpose of Nxt? Again, no right or wrong.
What are the goals of Nxt?Same
Where are we now?So, basically, at what stage do you think we are at? I'm not looking for a good/bad judgement here. Just an honest appraisal of where we are.
What are the key issues with Nxt at this point?This will no doubt be connected with your earlier answers. Define a few key issues that really need to be addressed. Be honest!
What are our key target groups? Define at most three.Keep it short. We could talk about this for hours, but I just want a short easy list.
What are the current strategies to engage these groups? Name at most three.Strategies are conceptual.
"Reach out to the main public" Show that Nxt is funName a few of the employed tactics in these strategies.A tactic is an action you take to execute the strategy.
"Organise an online show match" "Get articles published in big newspapers/sites"What strategies and tactics aren't we using and cóuld be used?One of the first things my people told me is that these aren't explicit. We need to get them explicit. That way, we know what we are talking about. We don't need to agree, but we dó need to be clear.
I will post this over on the forums, too.
Please take some time to fill it out, so a) we ourselves define these and b) my guys don't have to come up with something that really isn't what we want, but we can't tell them why. Have fun, and thanks for your input!
