How do you mean to good to be true? We are holding off the KYC part for now until we are a registered business.
I wouldn't do that to be honest. Promising that you don't require KYC and then requiring KYC after some time is quite a crappy move. You might want to be more clearer and be more specific on this part, unless you want your customers to hate you. This has happened to a good number of exchanges in the past these exchanges did get a lot of hate.