such transaction prices will simply kill ETH. many projects cannot afford such a price for sending coins, because many users need to send a small amount of money and the commission may be higher than the amount which they sent
Transaction fee has remained quite high, for both ETH and BTC for the last few weeks. It is not as bad as the situation we had in 2017 end, when users were paying up to $50 in fee for a single transaction. But if the trend continues, those days may repeat. The last time I checked, average transaction fee with Bitcoin was going at 102 Satoshi/Byte, which is almost 10 times higher than the normal rate.