Well yes, they are too generous giving a lot of prizes and I guess there is thousands of dollars every week they are going to paid contest and their signature campaign. This is a good initiative of their staff, they are not focusing on getting profit but instead, they give back to the community in the way of having a contest.

I guess the owner of this gambling company is too rich enough. This is how to manage a marketing strategy, they are just like fireworks, the more spectacular big and colorful exposure the more gambler will lure to them and register on the site.