I don’t really get your question. If you mean crypto projects, I would say name matter to a level. Well, it doesn’t matter like the potential value of the project. Investors hardly take interest in the name of the project. If the project has a good use-case and a great team, investors will go for it. Having said that, just like in non-crypto currency projects, a good project name would add some spice to the branding and perceived nature of the project.  A good project name could attract investors.