The first thing that came into my dingbat little head when I saw this device was this:

The second thing I thought of was a first generation iPod, which I don't have a picture of. Anyway, I wouldn't say the Passport is particularly elegant-looking, and I don't think it's necessarily as minimalistic as other HW wallets. I do like the screen and I do like the physical buttons, but would I buy one of these? Probably not.
Why? Because I think a Ledger Nano S or X can do everything the Passport can do and more, and both of those have track records of satisfied users (same for Trezor). If I could buy one of these things for as much or less than a Keepkey, I might try it out--but I have a feeling the price point is going to be much higher.