What are our key target groups? Define at most three.
1) Remittance: 550 billion dollar market which is currently monopolized by Westernunion with it's 12.5% fees.
2) Gambling: the vast majority of Bitcoins market is gambling due to there being restrictions in several countries, denying it's citizen the right to spend their money on gambling games.
3) Silkroadish: regardless of what you think about it, Silkroad basically made Bitcoin and I am not advocating anything illegal, marijuana is legal several places now. (This gives media attention more than anything)
Bonus: 4) Libertarian types who hate all things regulated.
No offense here, but if the vision of NXT is to appeal primarily to the gamblers and "silkroadish" types, I'll probably need to bow out of my marketing responsibilities. I didn't participate early in Bitcoin because of reservations about such things and saw in NXT and the community a phenomenal opportunity to create positive change in the world. I've given a huge effort because I believe in the layers of NXT that set it apart and make it a true 2.0. But, I won't be able to participate with the same enthusiasm if the road we're going down turns out to be different than what I thought. No judgement here, just my point of view.
I don't want it to be "back-alley" type of thing. I believe in NXT for all its layers and it's use as a payment system. Which is why I invested in it.