What I know is that the user is in control of his data, and that is one of the benefits, of the platform, I am not sure what data is asked, but let's see if someone replies to your question better than me. I found this 2 comments bellow:


"...Currently, the eCommerce industry is very heavily monopolised and neglects the needs of people by charging huge fees and stealing users personal data.. We're offering an alternative to this and will challange the industry by giving people a platform which charges no fees and where they are in complete control of everything they do..."

"...We believe that personal data should be entirely in the control of the user and that large organisations should not have the ability to dictate whether your cause is just..."