You can even build a Passport yourself, from scratch!
That is interesting part that I missed. Building it myself from scratch and ten times cheaper just because I can

It's more likely 2 - 4 times more expensive since getting individual parts on small amount is quite expensive

Ledger looks a like old USB drive you can get for 50 cents

and don't let me start with their shity Ledger Live

I wouldn't disagree with that, but at least people still use USB drives. Nobody has owned a phone which looks like the Passport for 15+ years. And yes, Ledger Live is bad, which is why most people use Electrum as the interface instead.

Don't get me wrong - I like the airgapped designed, and I like their commitment to being open sourced (although no links to their GitHub yet), I just don't see myself carrying such a device around with me. Perhaps I would use it as a hardware wallet that stays at home.
You could buy a feature phone as obfuscation, but i doubt there are any feature phone with 0.8 inch (about 2 cm) thickness these days.