It is vacation in most of the countries. Maybe for that purpose the campaign length might have been shortened for the immediate launch of the new dice game. FortuneJack already have good trust, so it'll easily reach more number of gamblers in a short time.
Exactly, this was also comes up in my mind.
It's a hanging question why the campaign only take 4 days and why not 1 week.
Signature campaign is really effective marketing as what you can see, there is company like FJ who willing to publish and rund campaign even a short period of time.
With a huge number of participants, I think it is enough to spread and promoted the site even though it takes only 4 days in campaign. In fact, Fortunejack.com has been existed for a long time and I know that gamblers had known its name already.
But much better if the company will run the campaign for a long period of time to drive a better result.
FortuneJack had already the most attractive campaign ran for many years but it has been closed recently. Now they come up with small campaigns which last for few days to one/two weeks. They are one of the best site and the marketing managers know better on how should the campaign run now. Even if their recent campaign last for 4 days only but yet it is still the highest paying campaign.