The currency is currently paying for high liquidity with its volatility. There is also a purposeful pumping of a negative background, paid articles, permanent trolling of haters. It is very similar to the situation with bitcoin in 2018, when the rate of BTC ruined from 19000 to 3800. That time all the media in one voice tells that bitcoin is a scam and it was going to cost 1 dollar. As a result, bitcoin survived, but the nerves of users were damaged very much. The same thing is going on with Prizm. Some of negative trolling you can see right on this thread