We can't really spend bitcoin here in our country that easy since there are a lot of people that still don't know what it is. If we really wanted to use it though, we can buy some shoppee or lazada points out of a local exchange using that bitcoin. It might not be the same as you people using bitcoin directly but, well, I am also using it.
Maybe making a giveaway is the best solution, by sharing Bitcoins (like airdrop) with the lay community, they will know its usability and they will try to apply it in daily life.