I spoke to some people on Gulden community slack and NOVO is more for people that want to support the development. It's not going to make major gains and because you only allowed to buy a little if the price goes up 10 times on the small amount you buy it won't be life changing. It's good for distribution but won't make a good investment. The only person that gets rich from Novo is Rijk.
Novo is to wealthy investors like kryptonite is to Superman. I don't have a problem with Rijk or anyone becoming rich but Novo has no value for people with some money to secure and invest outside of the fiat currency system. It's mainly for lower income bracket of society that don't want to make any profits but like the idea of a equal distribution like communism.