I think covid has come as a blessing in disguise for crypt market. With so many businesses going out of real world they are being forced to figure out new ways to come up with. This allows people to familiarise themselves with crypto as an option for payment for their businesses. If things go correctly this can actually boost the adoption by at least 40% if not more.
It has come has a blessing? In what way? How is it helping those businesses that are failing? How is bitcoin bringing new ways? Accept bitcoin as payment? Well, they could have done the same thing using paypal and I am pretty much sure more people would be preferring paypal.
But yeah, if they add bitcoin as an option, at lease people will get to know that bitcoin can be used as a medium of exchange other than store of value. But, I doubt it is going to boost the adoption rate to 40% as you mentioned.