So basically what Lloyd's (The Society of Lloyd's) is offering is the insurance coverage and Coincover is some kind of vehicle for their insurance. Coincover itself aside from offering the buying and selling of crypto has other services such as managing the inheritance of your crypto holdings to even the recovery of your private keys. Now since both are U.K. based companies I would be expecting this kind of insurance and service to be a hit for their domestic market given that UK is one of the most open countries when it comes to crypto adoption. Not to mention that a hefty amount of scams are targeted in that country this insurance alone would give their clients a peace of mine when it comes to crypto transactions and possible hacks from their devices.