Apart from the huge listing fees top exchanges ask, in my opinion there is no guarantee that if you will get listed on Binance (for example) the volume will be huge and the price will skyrocket.
Indeed there will be more exposure and big investors will have BIS in front of their eyes, but again, even if you pay the huge listing fee, it could be a waste of money and still not a big gain for the coin. There are many other factors that needs to be set in place so that a project can gain volume and value. My 2 cents.