Well maybe they realized that hiring some campaign participants will help them to restore their reputation. They are seeing example in the recent days. So, why blaming them only :-P
I know blaming them wouldn't change anything. As you mentioned in the recent case, probably they are friendly to resolve accusations against them. But 1xbit is different from them since even they deleted their resolution thread. They are thinking simply to run a campaign would clean their old bad records. But most probably it will fail when gamblers will encounter again their ToS drama.