I think Dogecoin can gain its value because the developers use a very smart strategy. They know how to do advertising for the project. They use Tiktok (one of the most used social media platforms) to advertise their project. It created a hype in using social media to promote for the coins. However, Dogecoin can't do anything more than that because the project doesn't have any strengths itself! Even though the promotions can help it to gain the value, the value will come back to where it was.