I think some of the reasons why lots of people tend to get scammed easily is because they are so trust-worthy and that they believe that this crypto-world can change their lives for the better. Another, is that they have no idea or lack of idea on the project they are involved with.
That's true! Specifically, all of that happen because people don't have knowledge and understanding about the market. They jump into the market without learning anything. Therefore, they can't know which is right which is wrong. That's why they easily got scammed by scammers. I always advice for newbies that they should spend time to learn before investing in anything!
research will be important thing for every investors, by doing research we will understand what is the main benefit and feature from current project that will attract investors buying their token or coins. unfortunately most of investors didnt do this , they just buy while price cheap or pumped and after that they regret it just pumped and dumped coins. no basic fundamental support their price movement,