We have seen this kind of strategy many times before. If they are sincere and serious with their project, one of the first things to accomplish is their website. Because that will give us the notion if the platform is indeed genuine with the community. Though it is too early to tell about the fate of this project, but in my impression, this is just another short-lived project. Also, being a community-driven project? We all know where this is heading - another abandoned project in the next few months. I hope I'm wrong with this.