Shareholders (and let's be honest, hype buyers) may be happy now. We'll see how happy they are if BTC takes a dump!

If this was a brazen way to boost themselves by jumping on another hype train they may live to regret that. Ideally it's a clear-eyed financial decision but there's no way of controlling how it's going to be perceived by others.
Reminds me of a bit of the story of Bioptix. They were a dying biotech company that overnight began mining BTC and changed their name to "RIOT Blockchain Inc."
Its chart:

Note the recent 800% gain from March to August.
