I think those people who buy the top and just those who FOMO. YAM surprised people last week  as it went as high as 100$+ people were rushing to buy the top then within 24 hours the price dump to as low as 5$ and everyone who FOMO bought lost a whole lot  of money.

I think if people are following a project they will know when a particular news is about pumping the token and if they  cannot get in  early then  they should stay off that token .there is always another opportunity .