Fake project is really frustrating if you're one of the victim especially for investors and bounty hunters.
I had read an interesting way to make sure the project is real. You can identify the project is fake by it's address of the company who is running IEO/ICO. Fake project would be indentify with this way because they put fake location. You can check it with google maps to verify if it's real.
So how do you indentify if the project is fake?
i would check as usual every detail they mention and compare it all, sometimes you can find conflicts between website and whitepaper or find some data that is easy to be approved but they don't approve it
it is all a sign of 2 bad things:
1st the team is not connected or they are using freelancers and this is creating some conflicts in content and make the project unstable
2nd they are scam and just filling data randomly