Coinbase has positioned itself as one of the biggest players in the crypto world, and no matter how many complain about this or that, the fact is that (if they are telling the truth) they store about 1 million of all mined BTCs so far. And as we can see they are constantly developing their business because it is the only way to stay on top, and except maybe Binance, they have no serious competitor on the world level.

Maybe this is just a response to what blockchain.com offered some time ago - although of course there is a difference between the two services - but it is crucial that in both cases users coins remain in the company's possession - which again brings us to the issue of real ownership and private key controls.